How it all started
Visual Carbon is a labor of a love created out of a passion for Photography and the connection that people make to imagery that excites, surprises and inspires.
There is such a pressure for brands to create massive amounts of digital content in today's business practice that, often, many struggle to keep up. This is a unique challenge that requires what I do best, creative thinking! Being creative with content doesn't necessarily mean large quantities and massive budgets, it means maintaining a thoughtfulness and an integrity that understands the story behind a brand and their goals. Sometimes the simplest design solution is the most effective and this is what I strive for - being effective.
Philosophy
Visual Carbon approaches content design with a thoughtfulness - one that understands the importance of a first impression and the vitality of a long-term legacy for clients.
I investigate and understand the philosophy behind brands I work with. Social media and digital marketing content have a unique opportunity to impact audiences by telling a brand's story through thought-provoking imagery. The Visual Carbon company name is a conceptual symbolism of this impact - the chemical element, Carbon. Carbon is an abundant element found in our Earth's crust that can bond together to physically transform into alternate objects including diamonds and graphite, as well as forms of charcoal. For creatives, graphite and charcoal are commonly used materials in the creative process by nature of its own name (in Greek "γράφειν," which means "to write"), while diamonds have an allure and value across the world. Furthermore, Carbon can oxidize to become Carbon Dioxide, the element released into our atmosphere commonly know to impact Global Warming. With these unique attributes, Carbon creates the perfect symbol to represent what an impact social media and digital marketing can have on audiences around the globe. Picture your brand as the element of Carbon. When releasing new content to your 'atmosphere' (your target demographic), imagine the impact your brand can have and the legacy you're creating. This is your Visual Carbon.
