Strategy + Storytelling = Success

Crafting visual imagery that excites, surprises and inspires audiences is a process that requires thoughtful and intentional storytelling - one that requires Creative Direction + Art Direction. Success is a combined accumulation of ROI + brand appeal to an intended audience.

Case Study 1 + 2

Brand: American Leather Co.

American Leather Co. is a women’s handbag brand that crafts beautiful leather goods for women to be themselves in. As Creative Director, I led the launch of a new women’s apparel line with QVC and conceptualized and managed the production of the Spring 2024 Campaign Photoshoot that garnered enough content for a 3-month, multi-channel marketing campaign in a 1-day photoshoot.

Case Study 3

Brand: Aimee Kestenberg

Aimee Kestenberg is a women’s handbag brand that aims to inspire confidence in women across the globe. As Creative Director, I conceptualized a new elevated brand storytelling approach with new creative tools and talent to help better tell the story of the season. I managed the production of the Spring 2024 Campaign Photoshoot that garnered enough content for a 3-month, multi-channel marketing campaign in a 2-day photoshoot.

Case Study 4

Brand: BoieUSA

BoieUSA is a personal and oral care company making a positive impact on the environment through production from recycled materials and replaceable toothbrush heads. As a startup brand in NYC, they needed a brand direction that would garner the attention of luxury buyers, in an accessible way. When building their launch website, I was tasked with multiple photoshoots from the brand including their launch campaign. I aimed to tell their story from the ground up through captivating visuals and ecomm imagery that would help them stand apart from competition. Since, the brand has landed in Target stores across the country and has been featured in Vogue, Business Insider, Buzzfeed, PopSugar and GQ.

Case Study 5

Brand: Christie Brinkley Authentic Beauty

Christie Brinkley Authentic Beauty is a women’s cosmetics brand led by supermodel, Christie Brinkley. Launched as a skincare line, the brand expanded into cosmetics in 2017. As a freelance Art Director and Photographer, I worked with the team to craft a brand storytelling concept for the campaign launch. The imagery was featured in WWD Magazine and products sold at Kohls + HSN.